2018 Session Summaries






9:30 - 10:00

Keynote & the Impact of Brexit

Dr Peter Collecott


The Ambassador Partnership

There has been little progress over the past year in defining the terms of Brexit. Brexit will therefore be the cause of continuing uncertainty, and an important risk for business to take into account. However, the final Brexit deal is probably not the most important determinant of future UK-China trade and investment. And the continuing uncertainty is no reason to delay pursuing profitable trade and investment opportunities.

Dr Kegang Wu

Chief Representative

China Guangdong Economic & Trade Office in the UK

In 2018, Guangdong celebrates 40 years of achievements in leading the Chinese reform and open-door. The trading capital and world class manufacturing hub of China is also spearheading the consumer driven import from the UK and overseas direct investment in the UK. High tech industries are not only gathering at pace along the Guangzhou--Shenzhen technology corridor but also spreading in tens of well-supported incubators in all 21 cities. Many new industrial sectors are poised to welcome British companies to participate, not least in the service and financial sectors. With the Hong Kong - Zhuhai - Macao Bridge set to be opened this year. A mega-metropolis super region is taking shape and awaiting the launch of the much anticipated Greater Bay Area (Guangdong-Hong Kong-Macao) . As the starting point of the Belt and Road Initiative, especially 21st Century Maritme Silk Road, a massive expansion of the maritime industry has been strategically planned.  Guangdong welcome British investment, trade, technology, innovation and talents. New Era,  new business opportunity.

10:00 - 11:00

Doing Business with China

Ji Bo

Cheung Kong Graduate School of Business (Europe)

Chief Representative & Assistant Dean

The speech will cover the policy supports from Chinese government; the benefits it brings; and how could EU especially UK companies catch this opportunity to lead business forward.

Jonathan Geldart

Executive Director:  Greater China,

Grant Thornton International Ltd

Working with and in China

The social and political landscape in Chins is a major influence on all decision making including all deals. Without a good appreciation of the cultural drivers the chances of success are in danger. Jon Geldart, who flies in from Beijing to join the session, will describe the current situation in China and how up to the minute information can make all the difference in negotiations and in getting the best out of a long term relationship with China.

Founder and president

Michael Zhu

Lan-bridge Communications

Building a business in China: From 0 to N

In the past 18 years, Lan-bridge Communications has grown to become a leading translation agency in China, with more than 500 staff working across 16 offices. Michael will tell his story of building a professional services company from scratch to an internationally-established brand in China, sharing the pains, setbacks, lessons, ideas and inspirations that he has encountered along the journey.

11:30 - 12:15

Young Business Leaders Forum

Sally Maier-Yip, Chun Qing,  James Lavender, Dr Catherine Hua Xiang

Young Business Leaders Forum

Three well-recognised young (under 40) business leaders, Sally Maier-Yip, MD and Founder of 11K Consulting, Chun Qing Li, Founder of KREOD Architecture and China Britain International Design Week, and James Lavender, Managing Director of Synergy Learning, will share their first-hand experience and learning about running their successful UK-China related businesses in their respective sectors. They will also share their top tips on doing business with China and insights on the future of their industries.

12:15 - 12:30

A Beginner’s Guide to Navigating

Chinese Social Media

Kain Jagger

Sales and Marketing Manager

Lan-bridge Communications

A Beginner’s Guide to Navigating Chinese Social Media

There are some very striking differences and similarities between Chinese and Western social media. Though analogies between platforms can be helpful up to a point, they can also be misleading. In this introduction you will learn to understand the basics of the main Chinese platforms.

12:30 - 13:00

Luxury Travel & Market Focus

Marc Faltheim

Senior advisor

Lan-bridge Communications

Developing retail and luxury goods opportunities in Asia and China, perspectives for foreign brands

Marc will share his experience of advising both large and small European fashion and retail brands entering the wider Asian markets including Hong Kong and China

Eric Francis Manu

Founder and Managing Director

EM Brokerage Group Concierge

What Chinese HNWI's Want?

Chinese fastest-growing number of new High-Net-Worth-Individuals (HNWIs) in the world.

Topic to discuss are:

Luxury Lifestyle

Luxury Concierge Services

Luxury Apartment/Property

UK top 10 Private Schools

Private Member Events

Luxury Brands

Luxury Travel- Super Cars Experience

14:00 - 15:00

Marketing, PR & Advertising

Carol Chan

Founder & Managing Director

Comms8 Ltd.

Think Integration. From awareness to purchase, and beyond.

Marketing shouldn’t stop when a customer walks into your store or visits your website, especially in a highly competitive and fragmented market like China.

In this session, you will hear:

• How and why brands should think beyond WeChat and Weibo, and should have a branding strategy integrating marketing, advertising and PR in China.

• How brands can successfully connect Chinese customers - from building brand awareness, all the way through driving payment and beyond.

• And last but not least, how mobile payment is playing a strategic role in connecting the offline and online worlds in China.

Julian Boulding



Engaging with Chinese consumers - 2018 style

Achieving emotional engagement with young Chinese consumers requires a very different approach from what works in the west. Traditional mass media is expensive and rarely effective.  This presentation looks at a highly successful case history – the launch of "Wines of Chile" onto the Chinese market, entirely through social and viral media, achieving tens of millions of engagements and making an unknown brand famous, with a minimal media investment – and draws lessons which can also be applied to your marketing campaign.



Beiwei 55

Jay Smith

5 Tips for Hosting your Chinese Guests

If you are looking to work with Chinese businesses, or have incoming Chinese visitors to the UK on corporate visits, this session is a quick introduction on how to make sure you give the best possible impression when organising their travel itinerary and time here in the UK. Since 2015 Beiwei 55 have taken over 800 Chinese guests on tours, from small families, students and corporates, right up to one of the richest women on the planet. We were recently chosen by Visit England as one of the top four UK-China companies in the country and have been awarded the Tripadvisor certificate of excellence for our consistent 5 star reviews.


Head of Global Digital Media,

Darren Jacobs

Breaking Borders: How to connect with Chinese audiences with a data-driven approach in China?

If you want to be successful in China then data is more important than almost anything else. Brands and marketers are learning that only a data-driven approach guarantees success in terms of personalizing the message to consumers – whether the medium be apps, social or video. But how to achieve it? The focus has to be on speed and accuracy, and this is imperative when you are targeting China as the market is huge and the digital landscape is highly complex and fragmented. Attending this session will mean you return to your desk with deep-dive knowledge of effective digital strategies in China and an idea of how to harness key audience insights to ensure you overcome the challenges. It will also give you a glimpse into the future trends likely to emerge in potentially the world’s biggest market. You will hear from Darren Jacobs, Head of Agency Sales and Europe of iClick Interactive Asia, who is based in Singapore. He has also worked in Australia and the United Kingdom for a number of companies including Yahoo!, Zenith Optimedia and Ikon communications.


iClick Interactive Asia Limited


15:00 - 15:20

Chinese Art Investment - Powered by Family Office Magazine



The Picasso Guru

Chinese Art Investment - Powered by Family Office Magazine

Ty Murphy is the founder of “The Picasso Guru” a fine art advisory firm specialising in the works of Pablo Picasso.  The Picasso Guru sources some of the most highly sought after art in the world and assists clients, predominantly ultra-high net worth families with art acquisition and sales and in creating new art collections and managing existing collections. www.picassoguru.com. He is the Publisher of Family Office Magazine and Art & Museum Magazine which are premium quality publications that are widely distributed within the family office and wealth management space. www.familyofficemag.com


15:20 - 16:00

Business Opportunities & Consumer Insights


Chief Representative for Europe and Assistant Dean for Global Executive Education

Cheung Kong Graduate School of Business (CKGSB)

Chinese Consumer Insights and its Business Opportunities

The speech will give deep insights about today’s Chinese consumer behaviours, the trends, implications and opportunities. It helps EU/UK entrepreneurs know a better Chinese market, find out their strategies to position the product and lead business forward in/with China.

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